In an Absolut world there are no labels.
And come September Absolut Vodka bottle will be label-free for their global launch of a limited edition bottle.
"No matter what’s on the outside, it’s the inside that really matters. We do it in support of the people who spend their entire lives, stamped with a label by other people," says their Global PR Manager.
Instead of the the Absolut Vodka label and logo the bottle will feature a removable sticker with information on their campaign -- one intended to discard labels and prejudice about sexual minorities.
Good for you, Absolut.
To learn more, visit their blog.
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