Wednesday, August 19, 2009

In an Absolut world there are no labels

In an Absolut world there are no labels.

And come September Absolut Vodka bottle will be label-free for their global launch of a limited edition bottle.

"No matter what’s on the outside, it’s the inside that really matters. We do it in support of the people who spend their entire lives, stamped with a label by other people," says their Global PR Manager.

Instead of the the Absolut Vodka label and logo the bottle will feature a removable sticker with information on their campaign -- one intended to discard labels and prejudice about sexual minorities.

Good for you, Absolut.

To learn more, visit their blog.