I like the color purple just as much as I like a good sale, so when I spotted Mt. Dew's new Ultra Violet on sale I decided to try it. The pop is really pretty - a light lavender color in the bottle. But when I poured it into my glass all the fizz and bubbles turned a sky blue color. Disturbing.
The taste? Not so great - much too sweet and syrupy for my liking. I couldn't drink the whole bottle.