Sunday, May 25, 2008

The latest in Fast Food

White Castle: As I was driving by a White Castle I noticed their sign about new Flavored Chicken Rings. This seems very unnatural and a little bit disturbing.

McDonald's: Ronald has added chicken to his menu. While I find the Southwestern Chicken Sandwich to sound quite boring, I've heard from a few people that it is actually pretty good. I don't understand why a person wouldn't just buy the Value Menu Chicken Sandwich? I think the Southwestern only has the chicken and two pickles... ?

Another recent change for the Golden Arch is the elimination of Trans-Fats in a number of their products. I read an article about how they made the change a few weeks ago but didn't advertise it to the consumer. Basically, it sounded like they wanted to make the change to appear as if they are striving for healthier fast food, yet they don't want to compromise their image or lose customers who enjoy artery-clogging goodness.

Wendy's: The Frosty has been an old favorite of many folk - the classic chocolate ice-cream-like "shake" thick enough to require a spoon. Wendy's will now also offer the new Frosty Shake - that can be consumed with a straw and topped with whipped cream and a cherry. I can't help but feel disappointed. I'm sure the new drink and flavors (chocolate fudge, vanilla bean, and strawberry) are tasty, but why couldn't they just keep it simple? What was wrong with offering just the original Frosty?

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